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Mitsubishi Electric World Classic Tour ready for Season VII

By April 27, 2023August 9th, 2023No Comments

After a successful comeback last summer, Mitsubishi Electric extends its partnership as World Classic Tour title sponsors. This year again, the long-distance summerski championship is going to set the road on fire!


As winter gives way to spring, the ski world turns its attention to summer. For the season VII of Mitsubishi Electric World Classic Tour, the three biggest rollerski events in the world will gathered in a compact and exciting tour in August.

World Classic Tour is the summer long distance world championship and was created in 2016 to develop long-distance summer ski races and bring exposure and interest to cross-country skiing during summer season all around the world.

Mitsubishi Electric is one of the world’s leading companies in climate products such as heat pumps, air-conditioning and ventilation. Anna Sjöström, Marketing Manager at Mitsubishi Electric Sweden, and Tommy Nilsen, Marketing Manager at Mitsubishi Electric Norway, gives their point of view on the renewal of this partnership.

“With renewal of our sponsorship, we in Mitsubishi Electric look forward to a new season with the World Classsic Tour, and again together bring great rollerski memories to all the fans out there. We are happy to contribute to the Tour, and hope the events will bring joy and excitement to us all through the summer. We wish all the athlets the best of luck.”

Toppidrettsveka enter the Tour again

Toppidrettsveka was already part of Mitsubishi Electric World Classic Tour in 2019 and 2020. This major event is gathering the best World Cup and long-distance athletes to offer high level races in the magnificent Norwegian landscapes of the region of Trondheim. This exciting addition in the tour will increase the attractivity of the tour for the tv viewers and for the athletes.

Daniel Myrmael Helgestad, Toppidrettsveka manager talks more about the partnership.

“We are very happy with once again being part of the ME WCT and we look forward to welcoming everyone to the beautiful coast of Trondelag. It will be a spectacular race with the best skiers in the world both from World cup and Ski Classics. We strongly believe in the ME WCT concept, and we want to participate in making it bigger and better than ever!”


Toppidrettsveka - FotoKnoff-Sven-Erik-Knoff-0068-scaled.jpg

Johannes Høsflot Klæbo placing an attack during Toppidrettsveka – Hitra 2022.

A season more intense and compact as ever before

With the new addition of Toppidrettsveka in the calendar, the five stages of the tour are now condensed on three exciting weeks in August. Baptiste Noël, project leader for Mitsubishi Electric World Classic Tour, gives his vision about this new condensed format.

“We are very happy to welcome a new world class event in the tour that are now gathering the world three biggest rollerski event in the world. This addition will give us the opportunity to make a more attractive and compact series and increase the interest of fans and media.”

Mitsubishi Electric World Classic Tour Season VII will start in the region of Sandnes, Norway with the must-see Blink Festival. First, the challenging Lysebotn Opp Double Poling, a spectacular 7,5 km race with a 10% average climb in the stunning Lysefjord. Then Blink Classics, 52 km on a challenging course in Ålgård with athletes from all over the world fighting for a prestigious victory.

The next event not to be missed will therefore be Toppidrettsveka, with a 54 km race through the island of Hitra that promises to be a thrilling battle between long-distance specialists and World Cup athletes!

To close the summer in style, the Tour will travel to Trollhättan (Sweden) for Trollhättan Action Week! The iconic Alliansloppet will as always offer a great show throughout its 48 km course, bringing the athletes in the heart of the city. To conclude the competition, it will be Alliansloppet Individual Start, a 15 km individual race on a challenging track throughout the city of Trollhättan. Last year the suspense held until the very end of this race to find out who would win the Champion Bib in the men’s competition!

Mitsubishi Electric World Classic Tour Season VII events:

  • 2nd of August – Lysebotn Opp Double Polling – 7,5 km – Lysebotn (NOR)
  • 3rd of August – Blink Classics – 52 km – Ålgård (NOR)
  • 16th of August – Toppidrettsveka Hitra – 54 km – Hitra (NOR)
  • 26th of August – Alliansloppet – 48 km – Trollhättan (SWE)
  • 27th of August – Alliansloppet Individual Start – 15 km – Trollhättan (SWE)


More informations about the events here.


About Mitsubishi Electric

Mitsubishi Electric has been improving the world’s indoor climate for over 100 years and is one of the technology-leading companies when it comes to heat pumps and air conditioning. The brand have one of the market’s broadest product program with endless possibilities to meet your specific need for indoor climate. Since their units are self-manufactured and they manufacture all vital components themselves, Mitsubishi Electric have a great opportunity to adapt the units to each market. This means that all their heat pumps and air conditioners are adapted to the Nordic climate.


Picture: Sven Erik Knoff